How We Are Paid

The short version

When a reader follows a link from this site to a casino and then registers or deposits, the operator may pay the site a commission. The money comes from the operator's marketing budget and does not raise the price for the reader, because joining a casino costs the player nothing.

It does mean the site has a commercial relationship with the operators shown in its rows, and a reader is entitled to know that before trusting a recommendation made anywhere on it.

The ranking

The guide pages show a ranking of five offers. All five rows are paid placements: they appear because of a commercial arrangement, and their order is not the outcome of an independent test. The site has not played at these operators, makes no claim to have tested them and publishes no score for them.

None of the five operators holds a Gambling Commission licence. The licence line on each row is a prompt to check the register entry yourself, and the guides explain what a British licence would add that an offshore licence does not: GamStop participation, an independent complaints route, deposit limits under Commission rules and the licensed protection of customer funds.

A reader who knows the rows are paid inventory can treat them as advertising and read the guides as the explanation. The guides do not repeat the operators' names or terms in their text. They explain categories, arithmetic and risk, so that whatever an operator's own page says, the reader can price it.

How outbound links are marked

Every link from this site to a casino in the ranking goes through an internal address on this site, which then passes the reader to the operator. The link carries the nofollow and sponsored attributes, which tell search engines it is a paid placement. The internal address is excluded in the site's robots file and is marked noindex.

The comparison tables on the guide pages name operators as plain text, with no links. They show category-typical ranges compiled from operator-published terms, not quotes of any single promotion, and a row in a table is not a recommendation.

Some links are not commercial at all. Links to the Gambling Commission, GamStop, GamCare and BeGambleAware go directly to those organisations. They are included because a UK gambling information site that left out the regulator and the self-exclusion scheme would not be worth reading.

The figures in the guides

The bonus models and expected-value figures in the guides are worked from stated assumptions. Where a number appears, it is presented as a model, not as a quote from a named promotion, because promotional terms change without notice and a snapshot should not be passed off as a permanent fact.

What this site will not do

It does not publish promotional copy that hides the absence of a Gambling Commission licence. Every page that touches offshore operators says what a UK licence would give a player that an offshore one does not.

It does not help anyone defeat a self-exclusion scheme, a blocking tool or a register. Some subjects here, including casinos not on GamStop, exist because people search for them. The approach is to inform honestly about what is given up, not to encourage or assist evasion.

Questions about this arrangement, and corrections to this page, can be sent through the contact page.